Marketing leader, builder, and collaborator

Hi, I’m CoreyWashington.

I help B2B teams turn complex ideas into clear stories, connected systems, and multi-channel experiences people want to be part of.

Get to know me See selected work
Corey Washington
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01 / A little about me↗

I make complex marketing
feel clear, useful, and human.

Strategy is easy to talk about. I enjoy doing the work that makes it real, from GTM planning and multi-channel campaign systems to experience design, vendor partnerships, and AI-enabled workflows.

Across healthtech, SaaS, and professional services, I connect audience insight, lifecycle, creative execution, and operational rigor in ways teams can actually use.

See how I work
14+

Years across B2B marketing

150+

Campaigns launched

5k+

Customers engaged digitally

200+

Creative projects delivered

02 / How I workWhat I bring to the room

Thoughtful work
that moves people.

The best work makes room for rigor, curiosity, and the people doing it. These are the principles I return to again and again.

01

Lead with context

Understanding the why creates alignment, ignites creativity, and gives every person a meaningful role in the journey.

02

Decide with data and humanity

Blend research-based evidence with an understanding of emotional impact to make decisions that are informed and empathetic.

03

Practice empathy

See the world from more than one perspective. Better connection creates better work.

04

Keep creativity borderless

Exploration and discovery are not distractions. They are how teams stay agile, curious, and ahead.

05

Fail fast. Learn faster.

Quick feedback turns setbacks into insight and makes the next move more useful than the last.

03 / Selected workA few things I am proud of

Where the work
comes to life.

A mix of brand, product, lifecycle, and real-world experiences built with care.

01 / 04

Brand, product, and field marketing

Health
Scores.ai

A growing health-data brand brought to life through a connected system of web, product, event, and interactive work.

FocusConnected

Brand, product, and event experience

02 / 04

Rebrand and marketing operations

Revenue
Storm

A marketing operations function built from the ground up, paired with a full rebrand and a content system designed to move at funnel speed.

Impact34%

Increase in digital lead conversion

03 / 04

Product marketing and event experience

zPaper

A long-running, hands-on partnership across product marketing, trade show worlds, interactive tools, and the work that helps an early product take shape.

Current rolePart-time

Marketing Director across the brand portfolio

04 / 04

Full-funnel marketing, systems, and experience

Contract
Marketing

Part-time marketing leadership across GTM strategy, AI-enabled design, multi-channel campaigns, connected workflows, experience design, and vendor management.

ScopeEnd to end

Strategy, campaigns, systems, experience, and partners

04 / More workBrand, product, and experience

A little more to explore

Work I’m
proud of.

A closer look at brand systems, interactive tools, video, trade show experiences, and digital work made for the real world.

01 / Flagship system

Health
Scores.ai

One connected marketing system: brand language, event web paths, QR-led product education, a live environment, and field social built to make a complex health-data story immediately usable.

HealthScores.ai booth at the Healthcare Advocate Summit
Healthcare Advocate Summit / onsite booth experience
HealthScores.ai EMS World Expo booth with QR activation and patient-profile messaging
EMS World Expo / on-floor booth experience
HealthScores.ai EMS World Expo booth concept
EMS World Expo / spatial concept
HealthScores.ai EMS World QR activation sign
EMS World Expo / QR-to-demo activation
HealthScores.ai Healthcare Advocate Summit activation card front
HAS26 / activation card front
HealthScores.ai Healthcare Advocate Summit activation card back
HAS26 / the score explained
HealthScores.ai Healthcare Advocate Summit speaker social post
HAS26 / session social
HealthScores.ai Healthcare Advocate Summit social post
HAS26 / event social
HAS26 / complete booth b-roll · 7:07
EMS World Expo / complete booth b-roll · 6:07
Open the current brand book (opens in new tab) Open the brand system (opens in new tab) View the HAS26 landing page (opens in new tab) View the EMS World Expo landing page (opens in new tab) Explore Smart Health Links (opens in new tab)

03 / Current part-time work

zPaper

Part-time Marketing Director across zPaper’s brand portfolio, including HealthScores.ai. I lead trade show marketing from strategy and booth design through logistics and the on-floor experience. zPaper’s social channels are quiet while my focus is HealthScores.ai and an upcoming spin-off company.

zPaper connected-document lounge with product screens at a trade show
zPaper / connected-document lounge experience
qr.md by zPaper trade show booth with QR activation and product screen
qr.md by zPaper / QR-led product demo
zPaper conference booth with document-exchange experience and product screens
zPaper / full booth experience
zPaper FastPass booth at this year's Asembia AXS26 event
AXS26 / FastPass booth experience

FastPass / Asembia AXS26

Physical prompt → mobile journey
zPaper FastPass enrollment activation card front
FastPass / enrollment activation card front
zPaper FastPass enrollment activation card back with QR code
FastPass / scan to begin the walkthrough
FastPass / complete product video · 1:12
Explore the ViVe 2025 walkthrough Open the AXS26 booth experience Open the FastPass interactive walkthrough (opens in new tab)

04 / In progress

Judge
Hatchett

A site refresh, campaign system, and product capsule in progress, paired with public Goal Girls commerce and an interactive Dream Badge Generator. Launch target: October 16, 2026.

Brilliant Minds Built This / campaign landing prototype
Brilliant Minds Built This / launch reveal prototype
Brilliant Minds statement hat product study
Brilliant Minds / statement hat
Brilliant Minds hoodie product study
Brilliant Minds / hoodie
Brilliant Minds Roll Call tee product study
Brilliant Minds / Roll Call tee
Open the Brilliant Minds campaign reveal (opens in new tab)Open the Brilliant Minds landing prototype (opens in new tab)Visit Goal Girls by Judge Hatchett (opens in new tab)Open the Goal Girls Dream Badge Generator (opens in new tab)
05 / Career arc2004 → now

Built in the
real world.

A career spent making marketing technology, teams, and narratives work together.

  1. Jun 2025 to present · 1 yr 5 mos

    Contract Marketing Consultant | GTM, Lifecycle & Experience

    Freelance · Part-time marketing leadership

    I take end-to-end ownership across GTM strategy, AI-enabled design, experience design, multi-channel campaigns, lifecycle workflows, and marketing vendor management. The result is a connected marketing function that can plan, build, launch, and learn without a large in-house team.

  2. May 2022 to present · 4 yrs 6 mos

    zPaper

    Marketing Director · Part-time · 8 yrs 8 mos with zPaper · United States, remote

    Part-time Marketing Director across zPaper’s brand portfolio, including HealthScores.ai. I run trade show marketing from strategy and booth design through logistics and everything on the floor. I have also built the brand and product foundation through videos, interactive walkthroughs, chatbots, and site builds. Today, my focus is product marketing and brand development, and I stay fully hands-on.

    zPaper’s social channels are quiet while I focus on HealthScores.ai and an upcoming spin-off company.

    • Director of Marketing · Full-timeMar 2021 to Apr 2022
    • Senior Manager, Digital ProgramsMay 2019 to Mar 2021
    • Senior Manager, Client SolutionsMar 2018 to May 2019
  3. 2022 to 2023

    Revenue Storm

    Director of Marketing

    Built the marketing operations function from scratch and led a full rebrand.

  4. 2011 to 2018

    Salesforce Marketing Cloud · Moxie · Bluewolf (IBM iX)

    Marketing technology and audience experience

    Built customer engagement through segmentation, automation, implementations, demos, and cross-channel campaigns.

  5. 2004 to 2014

    Teradata · Covance

    Project leadership and data programs

    Managed clinical and enterprise data initiatives across the Americas, with change management and technical training at the core.

06 / The toolkitUseful where it counts

Part strategist.
Part builder.

GTM strategyLifecycle systemsAI-enabled designExperience designMulti-channel campaignsWorkflow designMarketing vendor managementHubSpot architectureDemand generationAudience insightCampaign automationTrade show experienceSEO / AEOMessaging systems
07 / Learning curveAlways in motion

Education

M.S.

Strategic Management

Indiana Wesleyan University

B.S.

Marketing & Management

Marian University

Credentials

  • ABM Foundations Demandbase
  • Account-Based Experiences (ABX) Demandbase
  • HubSpot Marketing Software HubSpot
  • RevenueStorming Revenue Storm
  • PMI Foundations PMP Institute

The next chapter

Let’s build
something that moves.

I’m open to part-time and full-time opportunities for the right company, contract engagements, and good conversations with people doing inspiring work.

Call 317-514-9198 Connect on LinkedIn

Impact note / 01

HealthScores.ai

A health-data story shaped across brand, product, web, events, and interactive moments that help people understand what comes next.

Built
Brand and product foundation, event landing pages, booth environments, QR-led experiences, social, and interactive product education.
Through-line
One connected idea carried from the screen to the event floor and back again.
Current focus
Product marketing and brand development as the HealthScores.ai story continues to take shape.

Impact note / 02

Revenue Storm

A reset for a growing marketing organization: a new operating function, a clearer brand, and a content model with less drag.

Role
Director of Marketing, 2022–2023
Built
Marketing operations from scratch, a full rebrand, and a modular HubSpot content system organized by funnel stage.
Signal
Digital lead conversion increased 34%, client retention held at 100%, and the modular content system cut production time 30%.

Impact note / 04

Contract Marketing

Part-time marketing leadership for B2B teams that need one person who can see the strategy, build the system, and steward the work through launch.

Role
Contract Marketing Consultant | GTM, Lifecycle & Experience, freelance, June 2025 to present
Focus
Go-to-market and lifecycle strategy, AI-enabled design, experience design, multi-channel campaigns, connected workflows, and marketing vendor management.
How I work
End-to-end ownership, whether the work calls for a campaign, a system, an experience, or trusted partners to help deliver it.

Impact note / 03

zPaper

A hands-on part-time marketing leadership role across the zPaper portfolio, including HealthScores.ai.

Current role
Marketing Director, part-time, May 2022 to present
Built
Trade show strategy, booth design, on-floor experiences, brand and product videos, interactive walkthroughs, chatbots, and site builds.
Today
Product marketing and brand development across a maturing portfolio, with a focus on HealthScores.ai and an upcoming spin-off company.