Currently advising health-tech portfolio companies as a well-rounded marketing leader, handling everything from strategy to execution. This includes branding, content development, and experience design across all customer touchpoints, alongside go-to-market strategy, marketing automation, and CRM integration. The work involves designing HubSpot programs that connect lead generation directly to revenue tracking, partnering with founders to create unified sales and marketing data systems, and building AI-supported campaigns that compress go-to-market cycles while improving targeting accuracy.

Maintaining an independent consulting practice focused on marketing operations and strategy for small businesses.

Owned complete marketing strategy and execution across all channels, leading a brand refresh and creating all multi-channel content. Managed the entire tradeshow presence including design and content, personally implemented HubSpot Marketing Hub, and directed an external paid media team. Through PR, paid media, SEO, and content optimization, grew targeted ICP traffic by 48–64% month over month. Built automated lifecycle programs that accelerated funnel velocity and maintained 100% customer retention, while AI-powered workflows reduced campaign launch time from weeks to days.

Led the complete rebrand and built the entire marketing operations function and team from the ground up. Transformed conversion and retention through personalized engagement, introducing dynamic content and personalized campaigns into lead nurturing efforts. Developed and owned the webinar strategy alongside targeted campaigns, increasing digital lead conversion by 34% and achieving 100% client retention. Created a modular content system in HubSpot aligned with each funnel stage, cutting production time by 30%. Introduced AI tools that enhanced sales team outreach quality and efficiency, while automating lead routing, reporting, and performance tracking across HubSpot and Salesforce.

Promoted three times over four years while building the entire marketing function from the ground up, ultimately delivering 60% revenue growth through personalized account-based marketing and strategic partner and customer campaigns. Built lifecycle programs and data-driven content initiatives that kept top accounts at 100% retention. Aligned marketing and sales workflows in HubSpot and Salesforce, shortening the sales cycle by 30%. Owned the complete tradeshow strategy for major industry conferences like HIMSS, ViVE, and Asembia AXS—designing booth experiences, creating all content and interactive elements, and managing pre-show, during-show, and post-show marketing efforts that engaged prospects and partners throughout the entire event lifecycle.

Helped clients maximize their CRM and marketing automation platforms through dynamic segmentation and multichannel automation strategies, increasing customer engagement by 40%. Accelerated sales cycles by 20% by creating tailored product demos and platform walkthroughs that helped prospects understand exactly how the technology would solve their specific challenges.

Managed marketing automation projects that helped clients streamline workflows and speed up campaign execution, developing deep expertise in implementing automated tools and methodologies that made marketing operations more efficient and effective.

Built a career foundation in technical project management across enterprise platforms. At Teradata (2013–2014), led change management initiatives that aligned marketing operations with enterprise data warehouse solutions.

Coordinated Marketing Cloud implementations and helped clients develop cross-channel campaign strategies.

*Promoted 3 times*

Managed clinical trial projects across the Americas and served as a global curriculum designer and technical trainer for Covance's LabLink study monitoring solution.