Hey,

I'm Corey Washington.

I’m a marketing professional based in Marietta, GA -  part strategist, part builder, and fully obsessed with crafting campaigns and digital experiences that actually connect with people. Whether I’m mapping out buyer journeys, creating cross-funnel campaigns, building AI and automation tools, or sipping (way too much) Starbucks, I’m on a mission to help brands inspire, convert, and keep the customers who matter most in a cool way.

Learn more about Corey ↓

My Ethos.

Principles that represent not just my professional approach, but the core values that guide my interactions, decisions, and leadership style.

Lead with Context

Understanding the "why" behind our tasks ignites creativity, ensures collective alignment with our goals, and makes everyone a vital part of the journey. To accomplish this, I lead with context and compassion to foster a culture of accountability and shared success.

Data-Based Decisions

Blend research-based evidence with an understanding of emotional impact. This approach ensures our decisions are informed, empathetic, and effective.

Practice Empathy

Actively strive to see the world from diverse perspectives, fostering deeper connections and understanding.

Creativity Has No Walls

The most effective leaders foster an environment where exploration and discovery are limitless, encouraging fresh, innovative ideas to thrive. This mindset keeps us agile and ahead in a constantly evolving market.

Bring Your Whole Self to Every Situation

Let's be real, have fun, and bring our whole selves to the table. It's our unique quirks that can be a complementary superpower to any team and organization as a whole. It's this mix of individuality and passion that sparks the most creative and effective collaborations.

Fail Fast

Mistakes and setbacks can be excellent learning opportunities. Quick failures lead to faster insights that fuel real growth. Innovation can only happen when there is a desire to try something new.

Find Joy in Every Challenge

Approach every challenge with a mindset to find joy and humor, even in setbacks. It's about injecting fun into our projects, lighting up our creative sparks. This attitude helps us sail through tough times, turning obstacles into opportunities for innovation and success.

Amenities Health

Built out the marketing function at Amenities and implemented segmented paid and organic campaigns, inbound content marketing projects, and interactive experiences boosted inceased our brand presence, boosted our MQL and SQL lead flow, and further solidified Amenities' value proposition with customers and partners.

zPaper

Executed a comprehensive range of marketing activities including content creation, brand promotion, lead generation, sales support, product marketing, and interactive experiences. Developed and implemented marketing strategies for multiple events,

ensuring optimal integration of marketing and sales technology. Completed projects on time and within budget, guaranteeing high levels of client and partner satisfaction.

Moxie Atlanta

Revamped client capabilities by analyzing and enhancing sales and marketing technology, translating insights into actionable road maps. Led connected data and automation programs, while providing valuable customer insights. Optimized programs and identified testing opportunities based on insights in coordination with the global data analytics teams. Crafted personalized experiences to strengthen clients' digital brand and overall customer experience. Managed technical implementation and optimization of strategies, working closely with global, cross-functional teams. Conducted strategic conversations and provided program recommendations to clients, while also overseeing strategic and creative needs. Prepared solution presentations and generated incremental growth opportunities for clients in collaboration with the sales team.

Bluewolf (Now part of IBM iX)

Provided marketing and sales technology expertise, developing technological customer journey and content delivery strategies to meet client needs and transformation objectives. Created and managed detailed project strategies for major mar-tech and sales integration initiatives. Delivered projects promptly and within the allocated budget, ensuring client satisfaction. Led change management workshops and delivered continuous support and enhancement plans for clients. Designed executive level experience strategy presentations to bolster existing client relationships and attract new business opportunities.

Teradata

Aligned Marketing Application sales, marketing operations, and technology teams with the Enterprise Data Warehouse division through multiple change-management initiatives. Organized detailed project plans for key company and client upgrade projects, assuring timely and cost-effective execution. Developed blueprints, flow charts, and presentations for each project.

Salesforce (Marketing Cloud)

Sustained full team utilization throughout project lifecycles. Coordinated client meetings and presented onboarding, milestone updates, and solution blueprints. Delivered tailored and group guidance on the efficient utilization of configured SFMC and integrated solutions. Formulated concepts for optimized technical designs and cross-channel campaign strategies.

Covance

As an Americas Project Manager for Global Clinical Project Management, I oversaw clinical trial projects for major clients. I handled local study specifications, customs processes, and study performance metrics. Collaborating closely with European Global Project Managers ensured project feasibility. Additionally, I served as a bridge between Covance and sponsors in the Americas, resolving study inquiries promptly.

In addition to project management, I trained US Project Management teams as a Lablink+ technical trainer. I stayed informed about clinical reporting trends and used client feedback to suggest product enhancements. Managing the GPM LabLink knowledge base documents also kept me updated and proactive.

Certifications & Trainings

• RevenueStorming
  

• ABM (Account-Based Marketing) Foundations

• Account-Based Experiences (ABX) - Certified Strategist